Serif Normal Ihmuw 3 is a regular weight, normal width, medium contrast, upright, normal x-height font visually similar to 'Mountella' by Kereatype (names referenced only for comparison).
Keywords: book text, editorial, magazines, reports, academic, classic, bookish, formal, literary, traditional, text focus, readability, traditional tone, editorial utility, bracketed serifs, oldstyle influence, calligraphic stress, teardrop terminals, open counters.
A conventional serif with bracketed serifs, moderate stroke modulation, and a gently calligraphic stress that shows through in the curves. Capitals are sturdy and classical, with crisp wedge-like serifs and balanced proportions, while the lowercase features readable, open forms and softly tapered joins. Terminals often finish in subtle teardrops and the overall rhythm is even, creating a calm texture in paragraphs. Numerals are lining-style and sit confidently on the baseline with clear shapes and traditional detailing.
Well suited to long-form reading such as books, essays, and magazine articles where an even typographic color and familiar serif shapes support comprehension. It also fits formal documents, academic material, and restrained branding applications that benefit from a traditional, authoritative voice.
The tone is classic and bookish, evoking editorial tradition and literary authority rather than display eccentricity. Its controlled contrast and familiar proportions feel composed, trustworthy, and quietly formal.
The design appears intended as a dependable, general-purpose text serif: traditional in structure, comfortable in extended passages, and refined enough for headings without becoming ornate.
Spacing appears comfortable for continuous reading, with a measured cadence between stems and counters. The italic is not shown; all samples present an upright roman that maintains clarity at text sizes while still offering enough contrast to look refined in larger settings.