Sans Normal Igref 4 is a regular weight, normal width, monoline, upright, short x-height font.
Keywords: branding, packaging, ui text, posters, signage, friendly, playful, clean, modern, approachable, warm modernity, everyday legibility, soft geometry, friendly branding, rounded, soft, geometric, smooth, open.
A rounded sans with smooth, monoline strokes and softly squared terminals. Letterforms lean on circular and elliptical construction, producing open counters and an even, calm rhythm in text. The uppercase has simple, geometric silhouettes, while the lowercase adds gentler, more human shaping; overall proportions keep the x-height on the smaller side relative to ascenders and capitals. Numerals are similarly rounded and consistent in stroke, with clear, uncomplicated shapes suited to general reading.
This font works well for brand identities that aim to feel modern and personable, as well as packaging and headline applications where rounded geometry reads as friendly. Its clean construction also suits UI labels, short paragraphs, and signage where clarity and a soft voice are both desirable.
The overall tone is friendly and contemporary, with a mild playfulness coming from the rounded corners and soft terminals. It feels approachable and informal without becoming gimmicky, making it well suited to warm, everyday messaging.
The design appears intended to deliver a clean geometric sans with softened edges—balancing straightforward legibility with a warmer, more approachable character than a strictly rigid geometric model.
In continuous text the spacing reads comfortable and uncluttered, aided by open apertures and generous internal space. The design favors smooth curves over sharp joins, which helps it maintain a cohesive look across mixed-case settings and punctuation.