Sans Normal Selik 2 is a regular weight, normal width, monoline, upright, normal x-height font visually similar to 'Ageo' by Eko Bimantara, 'Oktah Round' by Groteskly Yours, 'Averta PE' and 'Averta Standard PE' by Intelligent Design, 'Grava' by Positype, 'Santral' by Taner Ardali, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: ui, branding, packaging, signage, headlines, friendly, modern, clean, approachable, cheerful, approachability, clarity, versatility, modern branding, screen readability, rounded, soft terminals, geometric, open counters, even rhythm.
A rounded sans with smooth, continuous curves and gently softened terminals throughout. Strokes appear consistent in thickness, with circular and elliptical construction in bowls and counters that stays visually steady across capitals, lowercase, and numerals. The uppercase forms read compact and tidy, while the lowercase shows simple, single-storey shapes (notably a and g) and a clear, open e that keeps text legible. Numerals follow the same rounded logic, with a softly shaped 2 and 3 and a balanced, near-circular 0 that aligns with the letterforms.
Well-suited to interfaces, product branding, and packaging where a friendly, modern tone is needed. Its rounded shapes and even color make it effective for headings and short-to-medium text on screens, while the simple forms also work for wayfinding and general signage.
The overall tone is friendly and contemporary, with a warm, easygoing personality driven by rounded corners and a steady, uncluttered rhythm. It feels casual without looking sloppy, projecting approachability and clarity in both short labels and longer passages.
The design appears intended as a versatile everyday sans that prioritizes clarity and a welcoming feel. Its rounded geometry and consistent stroke behavior suggest a focus on clean readability while adding softness for contemporary brand and UI contexts.
Round joins and generous curves reduce sharpness, giving the face a smooth texture on the line. Diacritics shown in the sample (such as the apostrophe) match the soft, simple punctuation style, helping maintain a consistent voice in text.