Sans Normal Akrev 18 is a bold, normal width, monoline, upright, normal x-height font visually similar to 'Intervogue' and 'Intervogue Soft' by Miller Type Foundry, 'Futura Now' by Monotype, 'Futura SB' and 'Futura SH' by Scangraphic Digital Type Collection, and 'Prossimo' by Studio Sun (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, modern, friendly, confident, clean, utilitarian, clarity, impact, contemporary branding, approachability, geometric, rounded, high contrast-free, even color, open apertures.
A heavy, clean sans with geometric construction and broadly rounded curves. Strokes are consistently thick with smooth joins and minimal modulation, creating an even, dark typographic color. Counters are generally open and spacious for the weight, and the letterforms favor simple circular and vertical/horizontal structures with straightforward terminals. Overall spacing and proportions read as balanced and contemporary, with a sturdy rhythm suited to short lines and prominent settings.
This font performs best in display-oriented roles such as headlines, posters, and prominent UI or product messaging where strong presence is needed. The sturdy shapes and open counters also suit branding, packaging, and signage applications that benefit from a clear, contemporary sans with a friendly edge.
The tone is modern and approachable while still feeling sturdy and direct. Its rounded geometry softens the weight, giving it a friendly, practical voice rather than an aggressive one. The overall impression is straightforward and no-nonsense, with a subtle warmth that works well in contemporary branding contexts.
The design appears intended to deliver a modern geometric sans with substantial weight and clean legibility, prioritizing simple shapes, consistent stroke weight, and a cohesive, rounded system. It aims to provide a versatile, confident voice for contemporary communication where clarity and impact are equally important.
Uppercase forms feel compact and solid, while lowercase shapes maintain clear differentiation at a glance. Numerals share the same robust, rounded construction, giving mixed alphanumeric strings a cohesive, consistent texture.