Sans Normal Akris 2 is a bold, normal width, monoline, upright, short x-height font visually similar to 'Brandon Grotesque' and 'Brandon Grotesque Office' by HVD Fonts and 'Glendale' by Sarid Ezra (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, ui labels, friendly, modern, confident, clean, approachable, display impact, modern clarity, friendly branding, simplified geometry, rounded, geometric, compact, high contrast in scale, crisp terminals.
A compact, geometric sans with sturdy, mostly uniform strokes and generously rounded bowls. Curves are built from near-circular forms with smooth joins, while straight strokes stay firm and vertical, giving the design a clean, engineered rhythm. Uppercase shapes read broad and stable, with open counters and simple construction; lowercase is compact with a relatively small x-height and short, tidy extenders. Figures are heavy and clear, mixing round and straight-sided silhouettes for strong readability at display sizes.
Best suited to headlines, logos, short bursts of text, and other display applications where its bold presence and rounded geometry can carry a message quickly. It can also work for UI labels and signage-style copy when set with ample spacing and moderate line lengths.
The overall tone is contemporary and upbeat, with rounded geometry that feels welcoming rather than severe. Its weight and compact proportions add a confident, punchy voice suited to attention-grabbing settings without becoming overly aggressive.
The design appears intended to deliver a modern, highly legible sans with friendly geometry and strong impact. Its compact lowercase and clean construction prioritize clarity and visual punch for contemporary branding and editorial display typography.
Round letters like O and Q are especially circular, and the punctuation-like dots (as seen on i/j) are bold and prominent, reinforcing the solid, simplified drawing style. The mix of wide rounds and tighter straight-sided letters creates a lively, uneven rhythm that helps headings feel dynamic.