Sans Faceted Asgu 10 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'ATF Poster Gothic' by ATF Collection, 'Outlast' by BoxTube Labs, 'Evanston Tavern' by Kimmy Design, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: sports branding, posters, headlines, packaging, signage, athletic, industrial, assertive, retro, impact, ruggedness, geometric styling, signage feel, chamfered, blocky, angular, octagonal, compact.
A heavy, block-built display face with sharply chamfered corners and faceted joins that substitute for curves, producing octagonal counters and clipped terminals throughout. Strokes are consistently thick with minimal modulation, and the silhouette relies on straight segments and angled cuts for internal shaping. Proportions are sturdy and compact, with wide shoulders and squared-off bowls that keep texture dense and even in lines of text. Numerals follow the same faceted logic, with prominent cut-ins and straight-sided forms that read strongly at a distance.
Best suited for short, high-impact settings such as sports branding, event posters, bold headlines, and product or packaging graphics where strong silhouettes matter. It can also work for wayfinding or signage-style applications when you want an unmistakably sturdy, angular voice.
The overall tone is forceful and confident, evoking signage and team-lettering energy without becoming ornamental. Its angular faceting adds a crafted, hard-edged feel that reads as rugged and utilitarian, with a distinctly retro-industrial flavor.
The font appears designed to deliver maximum visual punch using a disciplined, faceted construction: straight strokes, clipped corners, and geometric counters that preserve clarity at display sizes. Its systemized chamfers suggest an intention to mimic carved or machined letterforms while keeping the overall texture clean and contemporary.
The design maintains a consistent system of corner chamfers and planar breaks, creating a rhythmic pattern of angles across both uppercase and lowercase. Counters tend toward geometric, near-rectilinear shapes, which helps the face hold up in bold settings and prevents soft spots in dense text.