Sans Faceted Asta 9 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Central Avenue' by Colophon Foundry, 'Posey' by Graphicfresh, 'Herchey' by Ilham Herry, and 'Radley' by Variatype (names referenced only for comparison).
Keywords: headlines, posters, sports, logos, signage, industrial, athletic, assertive, mechanical, retro, impact, durability, branding, uniformity, chamfered, blocky, angular, condensed caps, notched.
A heavy, block-built display face with crisp chamfered corners and faceted cuts that replace curves with short straight segments. Strokes are consistently thick with minimal modulation, creating a dense, high-impact texture. Uppercase forms read tall and compact, with squared counters and frequent triangular notches at joins and terminals; bowls and rounds (like O, C, S) are rendered as polygonal silhouettes. Lowercase follows the same geometric logic with sturdy, simplified shapes and short, straight terminals, producing a rigid, engineered rhythm in text.
Best suited to large sizes where its faceted edges and notched terminals stay crisp—headlines, posters, title cards, packaging callouts, and high-visibility signage. It also fits sports and event branding, badges, and logo wordmarks where a compact, hard-edged presence is desirable.
The overall tone is forceful and no-nonsense, with a rugged, industrial energy. Its faceted construction and hard corners evoke utilitarian signage and competitive, athletic branding, leaning slightly retro while still feeling modern and technical.
The design appears intended to deliver maximum impact through bold massing and a consistent faceted geometry, translating traditionally curved letters into planar, machined forms. It prioritizes strong silhouette recognition and a rugged, emblematic feel over softness or typographic delicacy.
Spacing and sidebearings appear tuned for bold display setting, yielding tight, dark word shapes. Numerals and capitals feel especially uniform and emblem-like, while punctuation and smaller details remain squared and cut-in to match the angular system.