Sans Superellipse Ugloz 7 is a very bold, normal width, medium contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' and 'Barmeno' by Berthold; 'FF Dax', 'FF Daxline', and 'FF Sari' by FontFont; and 'Negotiate' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, sports, packaging, sporty, punchy, friendly, retro, playful, impact, speed, approachability, display, rounded, chunky, oblique, compact, high-impact.
A heavy, oblique sans with compact, rounded-rectangle construction and soft corners throughout. Strokes are thick and even, with moderately tight apertures and a sturdy, low-detail silhouette that stays crisp at display sizes. Curves lean toward superelliptical bowls (notably in C, O, and e), while diagonals in A, K, V, W, and X feel strongly braced and energetic. Lowercase forms are robust and slightly compressed, with a single-storey a and g, a short-armed r, and simple, bulbous terminals that emphasize mass and momentum.
Best suited to large-scale typography where bold, slanted forms can carry personality—headlines, posters, sports and event graphics, branding wordmarks, and packaging. It can also work for short UI labels or badges when you want a friendly but forceful emphasis, though extended small text will feel dense due to the heavy strokes and tight apertures.
The overall tone is energetic and extroverted, with a sporty, poster-like presence. The rounded geometry keeps it approachable, while the strong slant adds speed and attitude, giving it a retro athletic and headline-forward feel.
The design appears intended to deliver maximum impact with a lively, forward-leaning stance while keeping shapes friendly through rounded, superelliptical curves. It prioritizes strong silhouette recognition and a cohesive, chunky texture for attention-grabbing display typography.
Capitals read as blocky and stable with generous internal counters for the weight, and the numerals match the same rounded, muscular logic for consistent texture in mixed text. Spacing appears display-oriented, producing a dense, high-ink rhythm that favors impact over airy refinement.