Sans Superellipse Ugruh 12 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Rice' by Font Kitchen, 'Gotham' by Hoefler & Co., 'Neusa Neu' by Inhouse Type, 'Uniform Italic' by Miller Type Foundry, 'Palo' by TypeUnion, and 'Calps' and 'Calps Sans' by Typesketchbook (names referenced only for comparison).
Keywords: sports branding, posters, headlines, apparel, packaging, athletic, assertive, high-energy, sporty, urban, impact, speed, compactness, branding, legibility, condensed, oblique, rounded corners, blocky, softened.
A compact, heavy sans with a pronounced rightward slant and tightly packed proportions. Letterforms are built from thick, uniform strokes with rounded-rectangle curves and softened corners, producing sturdy counters and a consistently dark color on the page. Terminals tend to be blunt and slightly angled, with minimal modulation and a forward-leaning rhythm that keeps the shapes feeling fast and compressed. Numerals match the same squat, weighty construction, staying bold and legible with simple, punched-in counters.
Best suited to bold headlines, sports and event branding, poster typography, and short promotional copy where speed and impact are priorities. It can also work well on apparel graphics, packaging, and social ads that need a compact, high-contrast silhouette against busy backgrounds.
The overall tone is forceful and kinetic, combining the confidence of a heavyweight display face with the urgency of an oblique stance. Its rounded geometry prevents the weight from feeling harsh, creating a sporty, modern attitude that reads as energetic rather than aggressive.
The design appears aimed at delivering maximum punch in a tight horizontal footprint, using a consistent heavy stroke and rounded geometry to stay readable while feeling fast and contemporary. The oblique angle and blocky forms suggest a focus on motion, competition, and attention-grabbing display settings.
The condensed width and dense ink coverage create strong impact at headline sizes, while the slant and tight internal spaces can make extended text feel busy. Curved letters show a superelliptical, rounded-rectangle logic, giving the face a cohesive, engineered look across caps, lowercase, and figures.