Sans Other Adgus 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Copperplate New' by Caron twice, 'Mister London' and 'Point Panther' by Sarid Ezra, and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: posters, headlines, packaging, children’s, logo, playful, chunky, bouncy, friendly, cartoony, attention-grab, approachability, handmade feel, informal tone, rounded, bulbous, irregular, compact, high-impact.
A heavy, rounded sans with compact counters and softened corners, built from broad strokes that feel slightly irregular from letter to letter. The outlines show a subtle wobble and occasional angled cuts, giving the forms a hand-shaped, cutout-like character rather than strict geometric precision. Proportions are punchy and condensed in places, with simplified terminals and sturdy bowls that keep interior spaces tight but readable at display sizes.
Best suited to headlines, posters, packaging, and branding where a friendly, high-impact voice is needed. It works well for children’s content, events, snacks/sweets-style labels, and playful merch, and can add character to short UI labels or social graphics when set at generous sizes.
The overall tone is upbeat and informal, with a buoyant, toy-like rhythm that suggests humor and approachability. Its chunky silhouettes and gentle irregularity add personality and a handmade feel, making the text come across as lively rather than corporate or austere.
The design appears intended to deliver maximum impact with a warm, approachable personality, favoring rounded mass and a slightly handmade irregularity over strict uniformity. It’s optimized for display use where distinctive silhouettes and a fun tone are more important than long-form reading comfort.
Uppercase and lowercase share the same bold, rounded construction, and the numerals match the same soft, weighty presence. The font’s dense texture and tight counters can reduce clarity at small sizes, but it maintains strong legibility and distinctive shapes when used large.