Sans Normal Vumed 17 is a bold, narrow, monoline, upright, normal x-height font visually similar to 'Franklin Gothic' and 'ITC Franklin Gothic LT' by ITC, 'Anantason Reno' by Jipatype, 'Azbuka' by Monotype, 'Franklin Gothic' and 'URW Dock Condensed' by URW Type Foundry, and 'Aksioma' by Zafara Studios (names referenced only for comparison).
Keywords: ui labels, signage, headlines, packaging, posters, modern, friendly, utilitarian, approachable, clean, space saving, clarity, approachability, modernity, robustness, rounded, soft-cornered, compact, sturdy, high-contrast-free.
A compact sans with monoline strokes and heavily rounded terminals that soften the overall silhouette. Proportions are narrow with tight interior counters, producing a dense, efficient texture in text. Curves are smooth and geometric-leaning, while joins and corners are consistently softened, giving letters a molded, contemporary feel. The lowercase is straightforward and functional, with simple shapes and short extenders that keep lines even and space-efficient; figures are similarly rounded and robust for clear set-width patterns.
Works well for UI and product labeling, short headlines, and navigational copy where compact width and strong presence help fit content into limited space. The rounded, sturdy forms also suit contemporary packaging and poster typography, especially when a clean but approachable tone is desired.
The tone reads modern and friendly, balancing a pragmatic, signage-like clarity with a gentle softness from the rounded ends. It feels confident and durable rather than delicate, making it suitable for straightforward communication where a welcoming voice is preferred over sharp precision.
The design appears intended to deliver a space-efficient, high-impact sans that remains friendly and readable through consistent monoline construction and softened terminals. It prioritizes a uniform, modern rhythm that performs reliably in both display lines and dense, practical text settings.
The font maintains very consistent stroke weight and curvature across capitals, lowercase, and numerals, which helps it hold together in larger blocks of text. The rounded detailing reduces visual aggression at display sizes and contributes to a cohesive, contemporary rhythm.