Sans Normal Segav 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Muller' by Fontfabric, 'Linotype Gothic' by Linotype, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: ui text, body text, signage, branding, editorial, clean, friendly, modern, neutral, approachable, versatility, readability, warmth, simplicity, clarity, rounded, open apertures, soft terminals, geometric, even rhythm.
A rounded sans with smooth, continuous curves and gently softened terminals. Strokes are even and low in contrast, producing a steady texture in both uppercase and lowercase. Proportions are balanced with a moderate x-height, open counters, and clear joins; curves are cleanly drawn and maintain consistent thickness through bowls and shoulders. Numerals follow the same rounded construction, with simple, legible shapes and a calm overall rhythm.
Works well for interface copy, product pages, and general-purpose editorial settings where a clean, friendly sans is needed. The open shapes and even color also make it a solid choice for wayfinding and labels, and for brand systems seeking a contemporary, human tone.
The tone is modern and approachable, leaning more friendly than technical due to its rounded corners and soft finishing. It reads as neutral and straightforward, suitable for everyday UI and brand situations where clarity is desired without feeling stark or severe.
Likely designed as a versatile, general-purpose sans that prioritizes legibility and a calm reading rhythm while adding warmth through rounded details. The consistent geometry and soft terminals suggest an aim for broad usability across display and text sizes without an overly stylized voice.
Round forms (C, O, Q, G) are notably smooth and circular, while diagonals (A, V, W, X) keep a controlled, slightly softened feel rather than sharp points. The lowercase maintains clear differentiation between similar forms, supporting comfortable reading in paragraph samples.