Serif Other Tewa 7 is a very bold, very narrow, low contrast, upright, normal x-height font visually similar to 'Dharma Gothic' and 'Dharma Gothic Rounded' by Dharma Type, 'Compilation Grotesk' by Estudio Calderon, 'Mr Palkerson' by Letterhead Studio-YG, and 'Winner Sans' by sportsfonts (names referenced only for comparison).
Keywords: posters, headlines, logotypes, packaging, signage, western, circus, vintage, poster, dramatic, attention grabbing, vintage revival, space saving, brand imprinting, tuscan, flared, inline notched, wedge serifs, condensed.
A condensed, all-caps–friendly decorative serif with wedge-like, flared terminals and distinctive notched, split-looking serifs that create a Tuscan/woodtype flavor. Strokes are largely uniform with crisp, angular joins and squared-off curves, producing a carved, poster-like silhouette. Counters are tight and vertical rhythm is strong, with tall ascenders/uppercase proportions and compact apertures that emphasize a stacked, architectural texture in words. Numerals and lowercase follow the same narrow, high-impact construction, maintaining consistent terminal shapes and sharp internal corners.
Well suited to display settings such as posters, headlines, signage, and branding where a vintage show-poster or Western mood is desired. It can also work for packaging and labels that benefit from a condensed footprint and high-impact word shapes, especially in short titles and bold callouts.
The overall tone is showy and theatrical, evoking classic Western posters, circus bills, and vintage display printing. Its sharp spurs and flared ends feel bold, confident, and slightly ornate without becoming delicate, giving text a punchy, attention-grabbing presence.
The design appears intended to reinterpret condensed woodtype/Tuscan-inspired lettering for modern display use, prioritizing dramatic silhouettes and a distinctive terminal treatment that stays consistent across letters and figures.
The repeated notch/flare motif at stroke ends is the primary visual signature, creating sparkle along word edges and a strong picket-fence texture at smaller sizes. Spacing appears designed for headline impact rather than quiet reading, with shapes that read best when given room in short phrases.