Slab Square Pele 10 is a regular weight, wide, low contrast, upright, tall x-height font.
Keywords: editorial, packaging, posters, branding, signage, bookish, rustic, friendly, retro, utilitarian, readability, vintage print, warmth, sturdy impact, chunky, bracketed, soft corners, inked, lively.
A sturdy slab serif with chunky, bracketed serifs and mostly flat-ended strokes that feel slightly softened rather than razor-sharp. Strokes are low in contrast and consistently heavy, with rounded joins and subtly irregular, inked-looking edges that add warmth. The letterforms read wide and open, with a tall x-height and compact ascenders/descenders that keep lines dense but very legible. Counters are generous and the overall rhythm is steady, while small quirks—like gently flared terminals and uneven curves—give it a hand-set, press-like texture.
This font works well for editorial headlines and subheads, cover typography, and short-to-medium blocks of text where a textured, traditional slab serif voice is desired. It’s also a strong choice for packaging, labels, menus, and storefront-style signage that benefits from high legibility and a vintage-leaning, utilitarian character.
The tone is approachable and slightly nostalgic, evoking old paperback typography, workshop signage, or vintage print ephemera. Its sturdy slabs communicate reliability and practicality, while the soft, uneven finish keeps it from feeling sterile or corporate.
The design appears intended to deliver the authority and clarity of a classic slab serif while adding a subtle handmade/printed irregularity for warmth. Its proportions and open shapes prioritize readability, while the chunky serifs and softened terminals provide a distinctive, retro-influenced voice.
Uppercase forms have strong, classic silhouettes with pronounced serifs and a confident footprint, while lowercase shapes stay simple and readable, with rounded bowls and clear differentiation between similar characters. Numerals are bold and straightforward, matching the font’s dense color and steady baseline presence in running text.