Sans Normal Miki 7 is a very bold, wide, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, logos, editorial display, playful, punchy, retro, friendly, chunky, display impact, friendly branding, retro styling, bold emphasis, rounded, blocky, soft corners, heavy weight, compact counters.
A heavy, rounded sans with broad proportions and a compact, geometric construction. Strokes are consistently thick and largely monolinear, with soft curves and squared-off terminals that create a sturdy, poster-like silhouette. Counters tend to be tight—especially in letters like a, e, s, and 8—while circular forms (O, Q, 0) read as solid disks with small internal openings, reinforcing the dense color on the page. The lowercase shows single-storey structures (a, g) and simplified joins, and the figures are similarly chunky with flattened curves and strong horizontal cuts that enhance a blocky rhythm.
Best suited for large-scale display applications such as headlines, posters, branding marks, and packaging where its thick strokes and rounded shapes can deliver strong impact. It can also work for short editorial bursts or pull quotes when given enough spacing to keep counters clear.
The overall tone is bold and upbeat, leaning toward a retro display feel with a friendly, approachable warmth. Its dense letterforms and rounded geometry give it a confident, playful presence that reads as graphic and attention-getting rather than delicate or formal.
The design appears intended to provide a high-impact, friendly display voice built from simplified geometric shapes, maximizing visual weight and readability at large sizes while maintaining a soft, approachable character.
At text sizes the tight apertures and compact counters can visually fill in, so the design benefits from generous tracking and ample line spacing. The wide set and heavy strokes produce strong word shapes, making it especially effective where immediate impact is more important than fine detail.