Sans Normal Efloh 3 is a light, wide, low contrast, italic, normal x-height font.
Keywords: branding, ui design, editorial, headlines, posters, modern, airy, clean, dynamic, technical, modernize, add motion, maintain clarity, support branding, provide hierarchy, geometric, rounded, oblique, minimal, open counters.
A slanted sans with smooth, rounded geometry and an overall streamlined rhythm. Strokes are even and crisp, with minimal modulation and generous interior spaces that keep counters open. Curves read as elliptical and controlled, while terminals are clean and unadorned, giving the design a restrained, contemporary finish. Letter spacing appears comfortable, helping the italic flow without feeling cramped, and figures match the same lean, simple construction.
This font works well for brand wordmarks, product names, and short-to-medium text where a modern italic voice is desired. It suits UI and tech-forward layouts, subheads, pull quotes, and poster typography where clean geometry and an energetic slant help establish hierarchy without heavy stylistic baggage.
The font conveys a modern, efficient tone with a sense of motion from the consistent slant. Its clarity and minimal detailing feel contemporary and functional, suitable for interfaces and clean editorial settings rather than expressive or decorative uses.
The design appears intended to provide a contemporary italic sans that remains clear and orderly, combining geometric roundness with a steady forward lean. It prioritizes smooth curves, open forms, and a consistent rhythm for versatile use across display and supporting text.
Capitals show a tidy, engineered feel with consistent slant and rounded joins, while lowercase maintains a straightforward, readable structure. The overall silhouette stays smooth and calm, with few sharp notches or calligraphic cues, reinforcing a neutral sans character.