Sans Normal Afres 5 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'Futura TS' by TypeShop Collection (names referenced only for comparison).
Keywords: branding, headlines, posters, ui, packaging, modern, clean, dynamic, friendly, modernize, add motion, clarify, humanize, rounded, geometric, oblique, open apertures, crisp terminals.
A rounded, geometric sans with a consistent oblique slant and smooth, low-contrast strokes. Curves are built from clean circular and elliptical forms, with generous counters in letters like O, Q, and e, and softly rounded joins that keep the texture even. Terminals are mostly straight-cut and crisp, giving the font a tidy, engineered feel despite the friendly roundness. The overall proportions read compact in the lowercase, with a relatively short x-height and clear differentiation between uppercase and lowercase forms; numerals follow the same rounded, streamlined construction.
It performs well in logos and brand wordmarks, where the rounded geometry reads modern and friendly. The oblique stance makes it effective for headlines, posters, and packaging that benefit from a sense of forward motion. In interface and product contexts, it can serve for titles, navigation, and short informational text where a clean, contemporary voice is desired.
The combination of geometric roundness and a steady slant creates a contemporary, energetic tone that still feels approachable. It conveys clarity and motion—confident enough for branding, but neutral enough to stay out of the way in everyday UI and communication.
The design appears aimed at a straightforward, geometric sans that adds momentum through an oblique angle while keeping forms simple and highly legible. Its restrained detailing suggests a versatile workhorse intended to feel modern and approachable rather than ornate.
Uppercase forms are sturdy and simplified, while the lowercase maintains an even rhythm with open shapes and restrained detailing. The slant is consistent across letters and figures, helping headings and short lines feel lively without becoming decorative.