Sans Normal Kumas 15 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Aspira' by Durotype, 'Endeavor' by Lucas Tillian, and 'URW Form' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, ui headings, modern, confident, sporty, techy, energetic, impact, motion, clarity, modern branding, display emphasis, oblique, geometric, clean, punchy, compact apertures.
A heavy, oblique sans with geometric construction and smooth, continuous curves. Strokes stay largely uniform, producing a solid, high-ink texture and clear silhouettes. Proportions read as broadly set with a steady rhythm; bowls and counters are rounded but somewhat tightened, giving letters a dense, controlled feel. Terminals are mostly clean and squared-off, with crisp joins and minimal stroke modulation, supporting a contemporary, display-ready presence.
Best suited for headlines, posters, and branding where a strong, dynamic sans is needed. It can work well for sports and tech-facing identities, packaging callouts, and UI or app headings where emphasis and clarity are priorities.
The overall tone is modern and assertive, with a forward-leaning stance that feels active and performance-oriented. Its weight and slant create a confident, attention-seeking voice suited to energetic branding and headlines rather than quiet, literary text.
The design appears intended to deliver a contemporary, impact-first sans that combines geometric clarity with an energetic oblique posture. It prioritizes strong typographic color and quick recognition for display settings and prominent messaging.
Figures are robust and legible at large sizes, with straightforward forms and consistent stroke color. The oblique angle is pronounced and uniform across the set, helping create motion while keeping shapes stable and uncluttered.