Sans Normal Amkag 4 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Ricardo' by Bureau Roffa, 'Capitana' by Floodfonts, 'Neptune' by Indian Type Foundry, and 'Neurath' by René Bieder (names referenced only for comparison).
Keywords: ui text, editorial, web content, product design, signage, clean, neutral, modern, friendly, efficient, legibility, versatility, clarity, approachability, neutrality, geometric, rounded, crisp, balanced, open.
A clean sans with confidently rounded, near-geometric curves and a steady, even stroke throughout. Counters are open and circular, terminals are plainly finished, and joins stay smooth, producing a calm, consistent texture in both headlines and body-sized text. Proportions feel balanced rather than condensed, with straightforward, legible letterforms and clear differentiation across caps, lowercase, and numerals.
Works well for UI and web typography where consistent rhythm and open shapes support quick scanning. It also suits editorial subheads and general-purpose corporate materials, and can hold up in signage or wayfinding at moderate sizes thanks to its straightforward forms and clear counters.
The overall tone is modern and neutral with a friendly edge, driven by its round forms and uncluttered construction. It feels practical and dependable, suited to interfaces and contemporary branding where clarity matters more than stylistic flourish.
Designed to provide a broadly usable, contemporary sans that prioritizes legibility and a smooth, even typographic color. The rounded geometry suggests an intent to feel approachable while remaining restrained and workmanlike across many contexts.
Cap shapes read crisp and stable, while the lowercase keeps a simple, contemporary rhythm that maintains clarity in continuous text. Numerals match the letterforms’ roundness and even color, supporting clean, data-friendly composition without drawing attention away from content.