Sans Normal Ambip 12 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Horas' and 'Mosafin' by Yukita Creative (names referenced only for comparison).
Keywords: ui text, branding, headlines, signage, presentations, modern, clean, friendly, neutral, tech, clarity, approachability, versatility, modernity, rounded, open apertures, geometric, smooth, even rhythm.
A rounded sans with smooth, even strokes and generously open counters. Curves are built from near-circular bowls and soft joins, while terminals are clean and mostly horizontal or vertical, keeping the texture calm and consistent. Proportions feel roomy, with broad capitals and wide round letters; spacing reads even and the overall color stays steady across the alphabet and numerals.
Works well for UI labels, product branding, and short-to-medium headlines where clean shapes and open counters support quick recognition. The steady stroke and wide forms also suit wayfinding and presentation typography, especially at larger sizes where the rounded geometry reads clearly.
The tone is contemporary and approachable, balancing a rational, geometric construction with softened corners that prevent it from feeling harsh. It suggests clarity and straightforwardness with a mildly friendly character suitable for everyday interface and brand use.
Likely designed to deliver a neutral, contemporary sans optimized for clarity, with softened geometric forms to feel approachable and versatile across digital and print contexts.
Distinctive rounded geometry shows most clearly in letters like C/G/S and in the smooth bowls of B/P/R. Lowercase forms stay simple and legible, with single-storey a and g contributing to an uncluttered, modern reading experience.