Sans Normal Morom 11 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'HD Colton' by HyperDeluxe, 'Galano Grotesque' by René Bieder, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, bold, friendly, retro, playful, punchy, display impact, high visibility, retro warmth, brand voice, playful emphasis, rounded, soft corners, compact joins, large counters, chunky.
A heavy, rounded sans with broad proportions and compact internal spacing. Curves are drawn with smooth, near-circular geometry and softened transitions, while terminals end in clean, blunt cuts that keep the silhouette blocky and confident. Counters stay relatively open for the weight, and the overall rhythm is steady, with simple, sturdy shapes that prioritize impact over finesse. Figures match the letters in mass and stance, reading as solid, poster-ready forms.
Best suited for large sizes where its mass and rounded geometry can carry attention—logos, posters, packaging, and storefront-style signage. It also works well for short bursts of text such as titles, callouts, and social graphics, especially where a friendly, high-visibility display voice is needed.
The tone is upbeat and approachable, with a distinctly retro, display-forward personality. Its generous curves and thick strokes feel friendly rather than severe, giving headlines a confident, energetic presence that leans toward pop, sports, and mid-century-inspired branding.
The likely intention is a bold, accessible display sans that combines geometric roundness with chunky, simplified construction for strong readability and instant recognition at a distance. It appears designed to deliver a warm, retro-leaning impact without decorative flourishes.
The design balances round bowls (O, C, G) with squared-off structure in straight-sided letters, creating a clear, graphic look. The lowercase maintains a sturdy, single-storey feel in key shapes and stays visually consistent with the uppercase in weight and width, supporting tight, high-impact setting.