Sans Normal Moriw 6 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Dallas Print Shop' by Fenotype, 'Geometos Neue' and 'Geometos Soft' by Graphite, 'Gordon' by Letterbox, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, playful, friendly, retro, punchy, bold, attention, approachability, display impact, retro flavor, simplicity, rounded, soft, chunky, bouncy, quirky.
A heavy, rounded sans with broad proportions and compact counters, giving letters a solid, blocky presence. Curves are smooth and generous, while joins and terminals tend to feel softly squared, producing a slightly sculpted, cut-out look rather than a purely geometric finish. The lowercase shows a single-storey a and g, circular i/j dots, and sturdy verticals; overall spacing reads intentionally tight for impact, with large, confident shapes that hold together well in short bursts of text. Numerals match the same stout construction, with rounded bowls and simplified, high-impact forms.
Best suited to headlines, posters, packaging, and branding where a warm, high-impact voice is needed. It also works well for signage and social graphics, especially when set large or with generous leading to preserve clarity in the tight interior spaces.
The tone is upbeat and approachable, with a buoyant, slightly quirky rhythm that suggests mid-century or pop display lettering. Its friendly rounded forms keep the weight from feeling aggressive, while the dense black shapes add a confident, attention-grabbing punch.
The likely intention is a cheerful, high-visibility display sans that delivers maximum presence with rounded, friendly forms. It appears designed to balance strong, poster-ready color on the page with an approachable, playful character.
The design favors bold silhouettes over interior detail, so small apertures and counters can fill in at reduced sizes. The wide set and rounded geometry make it especially strong in all-caps, where the shapes feel cohesive and poster-like.