Sans Normal Ohrad 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Technica' by Monotype; 'Manifestor' by Stawix; and 'Loew', 'Loew Next', and 'Loew Next Arabic' by The Northern Block (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, confident, friendly, clean, utilitarian, impact, clarity, modernity, versatility, approachability, geometric, rounded, sturdy, open counters, high legibility.
A heavy, geometric sans with broad proportions and smooth, circular curves. Strokes are consistently thick with minimal modulation, giving a solid, even texture in text. Round letters like O/C/G are built from near-circular bowls, while straight-sided forms (E, F, H, N) keep crisp terminals and clear right angles. Lowercase shapes are compact and sturdy, with single-storey a and g, generous apertures, and round dots on i/j; the overall spacing feels open and stable, supporting clarity at larger sizes.
Best suited for headlines, short passages, and display typography where strong presence and quick legibility are priorities. It should work well in branding and packaging systems, wayfinding and signage, and bold editorial callouts where a modern, approachable sans is desired.
The font reads as contemporary and straightforward, with a friendly edge coming from its rounded geometry and ample counters. Its weight and width create an assertive, confident voice suited to attention-grabbing messaging without feeling decorative or eccentric.
The design appears intended as a robust geometric workhorse: contemporary, highly legible, and visually consistent across caps, lowercase, and numerals. Its broad, weighty forms aim to deliver impact while maintaining clean letterfit and readable counters in real-world display settings.
Diagonal-heavy letters (V, W, X, Y) appear strongly structured and symmetrical, reinforcing the geometric rhythm. Numerals are bold and simple, with an especially round 8 and a clean, open 4, contributing to consistent signage-like readability.