Sans Normal Okmum 7 is a bold, wide, monoline, upright, normal x-height font visually similar to 'Lost and Foundry' by Fontsmith and 'Sweet Sans' and 'Sweet Sans Pro' by Sweet (names referenced only for comparison).
Keywords: headlines, branding, posters, packaging, signage, modern, friendly, confident, clean, approachable, impact, clarity, modernity, approachability, simplicity, geometric, rounded, high-contrast-free, open counters, soft corners.
A heavy, geometric sans with broad proportions and smooth, even stroke weight throughout. Curves are drawn with near-circular bowls and open apertures, while joins and terminals feel clean and slightly softened rather than sharp. The uppercase reads stable and spacious, with generous counters in forms like O, D, and B; lowercase maintains a straightforward, contemporary structure with simple single-storey shapes (notably a and g) and compact, sturdy stems. Numerals follow the same rounded, continuous construction, with clear, bold silhouettes suited to display sizes.
This font is well suited to headlines and short-form copy where a bold, open texture and strong letterforms are needed. It can work effectively for branding, packaging, signage, and promotional graphics, and it also holds up in larger UI or display text where clarity and a friendly tone are priorities.
The overall tone is modern and friendly, projecting clarity and confidence without feeling aggressive. Its wide stance and rounded geometry give it an approachable, contemporary voice that fits upbeat branding and clean interface aesthetics.
The design appears intended to deliver a contemporary, geometric sans voice with high impact and easy readability. Its wide proportions, rounded construction, and simplified lowercase suggest a focus on versatility in modern commercial and editorial display settings.
The rhythm is even and consistent, with minimal modulation and a strong emphasis on simple geometry. Round letters dominate the texture, and the spacing in the sample text supports dense set sizes while keeping word shapes clear.