Sans Superellipse Iffi 7 is a very bold, normal width, monoline, upright, normal x-height font visually similar to 'Reload' by Reserves and 'Dark Sport' by Sentavio (names referenced only for comparison).
Keywords: headlines, logos, posters, packaging, sports branding, retro, techy, chunky, playful, industrial, high impact, brandable, retro tech, signage feel, geometric unity, rounded, blocky, squared, soft corners, compact.
A heavy, geometric sans with rounded-rectangle construction and softened corners throughout. Strokes are consistently thick with minimal contrast, producing compact counters and sturdy silhouettes. Curves tend to resolve into squarish bowls and superelliptical shapes, and many terminals are blunt or gently radiused rather than tapered. The overall rhythm is tight and punchy, with simplified joins and a slightly mechanical, modular feel that stays consistent across letters and numerals.
Best suited for display contexts such as headlines, logos, posters, and bold packaging where strong shape and immediate presence are priorities. It can also work well for short UI labels, wayfinding-style callouts, and branding systems that lean into geometric, tech, or retro themes. For longer passages, it will be most comfortable at larger sizes where the tight counters remain open.
The font reads as bold and confident, with a distinctly retro-futuristic, arcade/industrial energy. Its rounded squareness keeps the tone friendly and approachable while still feeling engineered and tough. The result is playful but assertive—suited to designs that want impact without sharp aggression.
The design appears intended to deliver maximum visual impact through rounded-rectangular geometry and uniform stroke mass, creating a distinctive, modular texture. Its simplified, engineered forms suggest a focus on brandability and quick recognition, with a deliberate nod to retro-tech and industrial display lettering.
The numerals and uppercase forms emphasize broad, flattened curves and rectangular counters, enhancing a signage-like clarity. The lowercase maintains the same geometric logic, reinforcing a cohesive, systemized texture in text. Because the shapes are dense and the counters are relatively small, the face visually gains weight quickly as sizes decrease.