Slab Contrasted Urgi 10 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Lardent' by Colophon Foundry, 'Bogue Slab' by Melvastype, 'Mundo Serif' by Monotype, 'Leida' by The Northern Block, and 'Antonia' by Typejockeys (names referenced only for comparison).
Keywords: headlines, subheads, editorial, magazines, posters, confident, traditional, robust, authoritative, readable display, editorial tone, print sturdiness, classic authority, slab serifs, bracketed, sturdy, compact joins, ball terminals.
A sturdy serif design with prominent slab-like serifs and clear bracketed transitions into the stems. The stroke contrast is noticeable but controlled, with heavier verticals and slightly lighter curves and horizontals, giving a crisp, print-forward rhythm. Counters are fairly open and rounded, while terminals and serifs stay blunt and stable; several lowercase forms show gentle ball terminals and soft, ink-trap-like notches at joins that add texture. The overall spacing reads even and calm, with strong, consistent weight across the alphabet and numerals.
It performs well for editorial headlines and subheads where a strong serif voice is needed, and it can also carry short-to-medium reading blocks in magazines, brochures, and display-heavy layouts. The sturdy letterforms and consistent weight make it effective for posters and branding contexts that benefit from a traditional, authoritative feel.
The font conveys an editorial, established tone—confident and pragmatic rather than delicate. Its heavy serifs and steady color suggest reliability and authority, with a subtle vintage book-and-newsprint sensibility. It feels suited to communication that wants to look serious, grounded, and legible.
The design appears intended to deliver a dependable slab-serif presence that reads confidently at display sizes while remaining composed in text. Its bracketed slabs, controlled contrast, and slightly softened joins suggest a balance of classic print conventions with practical readability.
In text, the design holds a dense, uniform typographic color that supports long passages without looking brittle. The numerals are similarly robust, matching the letterforms’ weight and serif treatment for cohesive mixed text and data.