Sans Normal Atmat 10 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Maiden Sans' by Deltatype (names referenced only for comparison).
Keywords: ui text, branding, editorial, packaging, signage, friendly, clean, modern, approachable, soft, everyday clarity, friendly tone, modern utility, readability, rounded, monoline, open apertures, humanist, smooth.
A smooth, monoline sans with generously rounded terminals and softly squared curves that keep counters open and shapes readable. The drawing favors simple geometric construction with subtle humanist modulation in joins and diagonals, producing an even, steady rhythm in text. Uppercase forms are compact and tidy with broad bowls (B, D, P, R) and a round, open C/G, while the lowercase maintains clear, unambiguous silhouettes (single-storey a and g, simple i/j with round dots). Numerals follow the same rounded logic with uniform stroke weight and uncomplicated, highly legible forms.
Well-suited for interface copy, product and brand systems, and general-purpose editorial typography where a modern sans is needed without a cold, industrial feel. Its rounded, open shapes also work well for packaging, wayfinding, and short display lines that benefit from a friendly voice while staying highly legible.
The overall tone is warm and contemporary, balancing a straightforward, utilitarian clarity with a mild playfulness from the rounded endings and soft curves. It reads as informal and welcoming rather than technical or rigid, making it comfortable in longer passages and friendly in headlines.
Likely designed as a versatile everyday sans that prioritizes clarity and consistency while adding warmth through rounded terminals and simplified, open letterforms. The intent feels geared toward broad usability across text and display, with an approachable personality that fits contemporary digital and consumer contexts.
The design’s openness and consistent stroke behavior help maintain clarity at smaller sizes, while the rounded terminals prevent the texture from feeling sharp or overly mechanical. Curves and diagonals are smoothed to avoid harsh corners, giving the face a cohesive, polished surface.