Sans Normal Atmad 6 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'AG Book Rounded W1G' and 'AG Book W1G' by Berthold; 'Swiss 721', 'Swiss 721 Hebrew', and 'Swiss 721 WGL' by Bitstream; 'FF Infra' by FontFont; 'Arial Nova' and 'CG Triumvirate' by Monotype; and 'Nimbus Sans No. 5' by URW Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, packaging, children’s, branding, friendly, playful, casual, hand-drawn, approachable, handmade feel, friendly branding, casual readability, approachability, rounded, soft, slightly irregular, informal, humanist.
A rounded, sans serif design with soft terminals and gently uneven contours that evoke a marker or brush-pen drawing. Strokes stay fairly even with minimal contrast, but edges are subtly wobbly, giving letters a human, hand-rendered texture rather than strict geometric precision. Counters are open and roomy, curves are broad, and joins are smooth; spacing and widths vary a bit from glyph to glyph, reinforcing an organic rhythm. Numerals and punctuation match the same friendly, rounded construction.
Well-suited to headlines, short copy, posters, and packaging where a friendly, handmade voice is desirable. It can also support playful branding, event materials, and educational or kid-oriented communications, especially when used at medium-to-large sizes.
The overall tone is warm and personable, with a lighthearted, crafted feel. Its slight irregularity reads as informal and conversational, suggesting authenticity and approachability rather than corporate polish.
The design appears intended to capture a casual, hand-drawn sans look while remaining clear and broadly readable. Its rounded geometry and intentionally imperfect outlines aim to add character and warmth without relying on decorative flourishes.
At display sizes the lively outlines and rounded forms become a defining feature; at smaller sizes the intentional wobble can become more noticeable, so it tends to read best when given enough size and breathing room.