Sans Normal Noleb 17 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Brutalista' and 'Lota Grotesque One' by Latinotype, 'Post Grotesk' by Monotype, and 'Gordita' by Type Atelier (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, approachable, chunky, impact, approachability, clarity, modernity, rounded, soft, geometric, sturdy, compact.
A heavy, rounded sans with simplified geometric construction and broad, uniform strokes. Curves are generous and smooth, while joins and terminals are clean and blunt, giving letters a compact, sturdy silhouette. Counters are relatively tight in many forms (notably in B, 8, and a), boosting color and impact in headlines. The lowercase shows single-storey a and g with simple, modern shapes; dots are round and prominent, and overall spacing reads even and dense without feeling cramped.
Best suited for headlines, display typography, and short bursts of copy where weight and friendliness are desirable—such as brand marks, packaging, event posters, and signage. It can also work for UI accents or section headers when a warm, high-impact voice is needed, though its dense counters suggest avoiding long passages at small sizes.
The overall tone is friendly and upbeat, with a confident, poster-like presence. Its soft curves and compact heft give it a welcoming, contemporary feel that leans playful rather than formal. The strong blackness suggests assertive messaging while still maintaining an approachable voice.
The design appears intended to deliver maximum impact with a soft, contemporary feel—combining geometric simplicity with rounded forms to stay approachable. Its consistent stroke weight and compact shapes prioritize strong typographic color and instant legibility in display settings.
Round characters like O and Q are near-circular with a straightforward Q tail; diagonals in K, V, W, X, and Y are wide and stable, keeping the texture consistent. Numerals are bold and blocky, with the 1 featuring a clear top flag and the 4 built from simple, angular strokes. The sample text shows strong word-shape clarity at large sizes and a highly uniform typographic color across lines.