Sans Normal Noguj 3 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Ghino' by Fontmachine, 'Flink Neue' by Identity Letters, 'Averta Standard PE' by Intelligent Design, 'Morph' and 'Mundial Narrow' by TipoType, and 'Hartwell' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, modern, bold, high impact, approachability, modern branding, display clarity, rounded, geometric, chunky, compact, crisp.
A heavy, rounded sans with geometric construction and broadly curved bowls paired with flat, squared terminals. The strokes are consistently thick and even, producing solid silhouettes and tight internal counters, especially in letters like B, a, e, and s. Curves are smooth and circular, while joins and diagonals (K, M, N, V, W, X) keep a clean, engineered feel. Spacing appears relatively tight for the weight, and the numerals match the letterforms with sturdy, simple shapes and large, stable proportions.
Well-suited to headlines and short display copy where its weight and rounded geometry can carry a strong visual identity. It works effectively for branding, packaging, and promotional graphics that need friendly impact, as well as clear, bold signage or wayfinding in large sizes.
The overall tone is upbeat and approachable while still feeling assertive and contemporary. Its soft curves keep it friendly, and the dense weight gives it a confident, poster-like presence that reads as energetic rather than formal.
The design appears intended to deliver maximum emphasis with a warm, geometric voice—combining circular forms and flat terminals to create a contemporary, approachable display sans that stays clean and consistent across letters and figures.
Distinctive details include a single-storey a and g, a compact e with a small aperture, and a Q with a short diagonal tail. The lowercase t has a short crossbar and blocky top, reinforcing the sturdy, utilitarian rhythm. At larger sizes the letterforms feel punchy and graphic; at smaller sizes the tight counters may require careful sizing and contrast management.