Sans Superellipse Pogot 7 is a bold, very narrow, low contrast, upright, normal x-height font.
Keywords: posters, headlines, signage, branding, packaging, industrial, condensed, retro, technical, urban, space saving, display impact, technical voice, signage clarity, geometric, squared, rounded corners, compact, tall.
A tall, tightly condensed sans with a squared, rounded-rectangle construction throughout. Strokes are consistently thick with minimal modulation, and terminals are predominantly blunt, giving a stamped, engineered feel. Curves resolve into softened corners rather than true circles, producing superellipse-like counters in letters such as O and Q. The rhythm is compact and vertical, with short crossbars and narrow apertures that keep word shapes dense while maintaining clean, even spacing in text.
Best suited to display settings where space is limited but impact is needed, such as posters, headlines, signage, and condensed logotypes. The consistent stroke weight and squared rounding also make it a strong choice for packaging and labels where a technical, industrial voice is desired. For longer text, it benefits from larger sizes and looser leading to avoid a crowded texture.
The overall tone feels industrial and utilitarian, with a touch of retro signage and display typography. Its compressed stance and squared geometry convey efficiency and control, reading as modern yet slightly mechanical. The rounded corners soften the severity just enough to keep it approachable rather than harsh.
The design appears intended to deliver a compact, high-impact voice through condensed proportions and a rounded-rectilinear skeleton. It prioritizes uniformity and clarity over warmth or calligraphic nuance, aiming for a modern, engineered look that remains distinctive in headlines and signage.
Round characters skew toward rounded-rectangle bowls, and diagonals (e.g., in A, V, W, X) are steep and narrow to match the condensed proportions. The numerals follow the same squared geometry, staying compact and display-oriented. In the sample text, the narrow widths create a strong vertical texture that works best with generous line spacing.