Sans Normal Doduw 18 is a light, wide, low contrast, upright, normal x-height font visually similar to 'BD Megatoya' by Balibilly Design and 'Gotham' by Hoefler & Co. (names referenced only for comparison).
Keywords: ui text, editorial, branding, wayfinding, packaging, clean, modern, neutral, open, friendly, versatility, clarity, neutrality, modernity, legibility, geometric, rounded, monoline, airy, minimal.
This sans serif has a clean, monoline construction with smooth, rounded curves and crisp terminals. Proportions feel open and slightly expansive, with generous internal counters (notably in O, Q, e, and a) and comfortable spacing that keeps lines from looking dense. The lowercase shows a single-storey a and g, a simple, straight-stemmed i/j with compact dots, and a restrained, functional t, reinforcing an uncomplicated, contemporary texture. Figures are straightforward and readable, with round forms that echo the circular logic of the capitals and consistent stroke endings throughout.
It works well for UI text and product copy where a clean, open rhythm supports fast reading. The slightly expansive feel and geometric roundness also suit contemporary branding, packaging, and simple wayfinding systems, especially when a neutral, modern tone is desired.
The overall tone is neutral and contemporary, projecting clarity and approachability rather than strong personality. Its rounded geometry and open counters give it a calm, friendly voice suited to modern interfaces and everyday communication.
The design appears intended as a versatile, modern workhorse sans that emphasizes clarity, openness, and consistent geometric construction across letters and numerals. It aims to stay unobtrusive in running text while remaining crisp and confident in headings.
Round letters appear built from near-circular bowls with minimal modulation, while diagonals (A, V, W, X, Y) stay crisp and stable, contributing to an even rhythm. The Q’s tail is subtle and unobtrusive, and the lowercase joins and apertures (c, e, s) remain open enough to preserve legibility at smaller sizes.