Slab Square Pefo 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: editorial, book text, headlines, branding, signage, trustworthy, traditional, academic, stately, readability, authority, print tradition, structure, bracketless, high-contrast feel, crisp, structured, bookish.
A structured slab serif with flat, square-ended serifs and firm horizontal terminals. Strokes are generally even, with crisp joins and a steady, print-like rhythm; curves are smooth and generously rounded (notably in C, O, and G), contrasting with the hard-edged serifs. Proportions lean slightly wide with open counters and clear letterfit, while capitals feel sturdy and upright. Lowercase forms are straightforward and readable, with a two-storey “g” and a clean, compact “a”; figures are similarly steady and text-forward with slab-topped structure.
Well-suited to editorial layouts, book typography, and magazine-style headlines where a sturdy serif presence helps structure the page. It can also support branding and packaging that benefit from a classic, trustworthy tone, and works for clear short-form signage or labels at moderate sizes.
The overall tone is solid and dependable, evoking established print traditions and institutional clarity. Its squared serifs and measured curves give it an authoritative, composed voice suited to serious or informational content rather than expressive display.
Likely intended as a practical slab serif for reading and structured layouts, combining strong, square serifs with open, rounded internal spaces to maintain clarity. The design aims for an established, authoritative feel that remains approachable in continuous text.
The design balances rounded bowls with abrupt, flat terminals, producing a consistent, slightly mechanical finish without feeling cold. In text, the spacing and open shapes keep paragraphs calm and legible, while the prominent slab serifs add emphasis and a mild vintage editorial character.