Sans Normal Baba 1 is a regular weight, normal width, low contrast, reverse italic, normal x-height font visually similar to 'Lazare Grotesk' by Nootype (names referenced only for comparison).
Keywords: ui text, app branding, headlines, posters, packaging, friendly, informal, contemporary, playful, approachable, friendly modernity, readable oblique, casual clarity, brand warmth, rounded, soft, quirky, oblique, open counters.
A clean sans with rounded, softly modulated forms and a consistent right-leaning oblique stance. Strokes stay even and sturdy, with smooth curves, open apertures, and generous internal counters that keep the shapes legible. Terminals are mostly straight-cut but feel softened by the overall geometry, and proportions lean slightly wide in rounded letters while maintaining an even, steady rhythm in text.
Works well for UI labels, product branding, and short-to-medium reading where a friendly oblique voice is desired. Its open counters and even stroke color help it hold up in headings and subheads, while the rounded geometry can add warmth to packaging, posters, and marketing copy.
The oblique slant and rounded construction give the face an easygoing, conversational tone rather than a strictly formal one. It reads modern and friendly, with a mild quirky edge that feels suitable for casual branding and approachable interfaces.
Likely designed to provide a modern sans with a built-in forward motion from the oblique angle, while keeping letterforms simple, rounded, and highly readable. The goal appears to balance everyday clarity with a slightly playful, approachable character.
Capitals are simple and geometric in spirit, with broad circular forms (notably in O/Q) and clear, uncluttered joins. The lowercase shows straightforward, single-storey-style simplicity where visible (e.g., open, rounded bowls), and numerals are clean and uncomplicated, matching the same soft, sturdy construction.