Groovy Urhi 2 is a very bold, very narrow, medium contrast, upright, normal x-height font.
Keywords: posters, headlines, album covers, event flyers, brand marks, groovy, playful, retro, wavy, cheeky, attention grab, retro mood, expressive display, psychedelic feel, blobby, tapered, flared, soft-edged, posterlike.
A compact, heavy display face with sculpted, wavy outlines and frequent flared terminals that create an undulating silhouette. Strokes feel carved rather than geometric: sides often pinch inward and swell outward, giving counters and bowls a slightly lopsided, hand-shaped rhythm. Curves dominate, with softened corners and occasional teardrop-like ends; joins are sturdy and the contrast reads through subtle thinning at necks and tapers rather than sharp modulation. The overall texture is dense and dark, yet lively due to the inconsistent widths and the gentle, pulsing verticals across the alphabet and figures.
Best suited to display settings where character is the priority: posters, large headlines, event and festival materials, album or playlist artwork, and bold packaging accents. It can also work for short brand marks or section titles where a retro, groovy voice is desired, but the dense shapes suggest keeping sizes comfortably large for clarity.
The font projects a 60s–70s poster energy—friendly, mischievous, and a little surreal. Its wobble and swelling forms suggest motion and music, leaning toward lighthearted psychedelia rather than formal elegance. The tone is confident and attention-seeking, built for impact and personality.
The design appears intended to deliver a distinctive, era-evocative voice through rhythmic swelling stems, soft terminals, and slightly irregular letterforms. It prioritizes visual personality and a flowing, psychedelic cadence over neutrality, aiming to feel hand-shaped and expressive in display typography.
In longer lines the strong black footprint creates a striking band of texture, while the irregular curves keep repetition from feeling rigid. The numerals match the same swollen, flared language, helping headings and short callouts feel cohesive across letters and digits.