Sans Normal Diduw 11 is a light, normal width, low contrast, upright, normal x-height font visually similar to 'Itoya' by The Northern Block (names referenced only for comparison).
Keywords: ui text, branding, signage, editorial, presentations, clean, modern, neutral, friendly, technical, clarity, versatility, modernity, legibility, systematic, monoline, open apertures, geometric, rounded, crisp.
A clean monoline sans with largely geometric construction and smoothly rounded curves. Strokes stay even throughout, with straightforward terminals and minimal modulation. Round letters (C, O, Q) read as near-circular, while straight-sided forms (E, F, H, N) feel crisp and efficient. Lowercase shapes are simple and open, with a single-storey “a” and an uncomplicated “g,” supporting a clear, contemporary rhythm across text and numerals.
This font works well for user interfaces, dashboards, and product text where clean outlines and open counters aid legibility. It’s also a strong fit for contemporary branding systems, wayfinding and signage, and general editorial or presentation use where a neutral sans is needed.
The overall tone is neutral and modern, balancing a mildly friendly softness from rounded bowls with a matter-of-fact, technical clarity from straight stems and open counters. It feels unobtrusive and dependable, suited to interfaces and informational design where the type should support content rather than call attention to itself.
The design appears intended as a versatile, general-purpose sans: geometric enough to feel contemporary, but restrained and readable in continuous text. Its straightforward letterforms and consistent stroke behavior suggest a focus on clarity, consistency, and broad usability across display and text settings.
Spacing appears even and comfortable in running text, with clear differentiation between similar forms such as I/l/1 via the footed “1” and distinct uppercase “I.” Numerals are simple and highly legible, maintaining the same understated, geometric logic as the letters.