Sans Normal Abmor 10 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Celex Grotesk' by Designova, 'Reyhan' by Plantype, and 'TT Commons Classic' and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: ui text, branding, headlines, posters, packaging, modern, clean, friendly, dynamic, neutral, clarity, contemporary tone, italic emphasis, approachability, versatility, slanted, rounded, open, smooth, monoline.
A slanted sans with smooth, monoline strokes and rounded, elliptical construction. Curves are generously open and terminals are clean, giving counters in letters like C, e, and a an airy feel. The overall rhythm is even and contemporary, with a consistent forward lean and slightly varied character widths that keep words from looking rigid. Numerals follow the same soft, geometric logic, staying clear and balanced at text and display sizes.
Well-suited to UI and product text where a fresh, contemporary voice is needed, and it scales nicely into headlines thanks to its clean geometry and open counters. The built-in slant makes it effective for emphasis in editorial layouts, promotional copy, and brand systems that want motion without resorting to high contrast or decorative details.
The tone is modern and approachable, combining a businesslike cleanliness with a gentle, energetic slant. Its rounded forms and open apertures read as friendly and straightforward rather than sharp or technical.
The design appears intended as a versatile italic sans for everyday communication—prioritizing clarity, smooth reading rhythm, and a contemporary geometric friendliness. It aims to provide a confident, forward-moving tone while staying neutral enough for broad application.
The italic angle feels integral to the design rather than an afterthought, with diagonals and curves harmonized for smooth word shapes. Round letters (O, Q) stay stable and symmetrical, while the more angular forms (V, W, X, Y) remain crisp without becoming aggressive.