Sans Normal Logag 7 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'European Sans Pro' by Bülent Yüksel, 'Dexperdy' by Differentialtype, 'EquipCondensed' by Hoftype, 'Kyrial Sans Pro' by Mostardesign, 'Aago' by Positype, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, dynamic, friendly, impact, momentum, modernity, approachability, attention, rounded, compact, heavy, slanted, smooth.
A heavy, slanted sans with rounded geometry and smooth, continuous curves. Strokes are consistently thick with minimal modulation, giving the letters a compact, high-impact silhouette. Counters are relatively tight, terminals are clean and largely squared-off by the slant, and diagonals (A, V, W, X, Y) feel sturdy and strongly forward-leaning. The lowercase maintains a simple, constructed look with a single-storey a and g, and numerals share the same chunky, rounded construction for a cohesive texture in text.
Best suited to headlines, posters, and bold brand moments where strong presence and motion are desired. It works well for sports and lifestyle graphics, promotional copy, and packaging that benefits from a compact, high-contrast-against-background word shape. For longer reading, it will be most comfortable at larger sizes with generous spacing due to its tight counters and heavy color.
The overall tone is energetic and assertive, with a forward-leaning momentum that reads as active and contemporary. Its rounded forms keep it approachable rather than aggressive, balancing impact with a friendly, informal voice that suits attention-grabbing messaging.
The design appears intended to deliver maximum impact with a clean, modern sans structure, using a strong italic slant and rounded construction to communicate speed and confidence while staying approachable.
The dense weight and tight internal spaces create a dark, bold typographic color, especially in longer lines. The italic angle is pronounced enough to be a defining characteristic, helping short words and headlines feel fast and directional.