Sans Normal Lobey 7 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Malva' by Harbor Type; 'Epoca Pro', 'Equip', and 'Qubo' by Hoftype; 'JAF Bernini Sans' by Just Another Foundry; 'Fact' by ParaType; and 'Core Sans A' by S-Core (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app headers, sporty, energetic, modern, confident, punchy, impact, speed, modern branding, attention-grab, oblique, rounded, soft corners, geometric, compact apertures.
A heavy oblique sans with broad proportions and stout, low-contrast strokes. Letterforms lean consistently to the right, with rounded joins and smooth curves that keep counters open despite the mass. The shapes feel largely geometric—round bowls and clean, straight terminals—with compact apertures on forms like C, S, and e. Numerals match the letters in weight and slant, reading as solid, headline-focused figures with simple, sturdy construction.
Best suited to high-impact display work such as headlines, posters, and promotional graphics where bold, fast energy is desirable. It can also serve for sports-leaning branding, packaging callouts, and UI/header text where a compact, forceful tone helps key phrases stand out.
The overall tone is assertive and kinetic, with a forward-leaning stance that suggests speed and momentum. Its bold presence feels contemporary and functional rather than decorative, giving it a competitive, sporty edge while staying approachable through rounded forms.
This design appears intended to deliver maximum impact with a streamlined, contemporary sans structure, using a strong oblique angle and broad shapes to communicate motion and confidence. The rounded geometry keeps the voice friendly enough for mainstream branding while remaining unmistakably bold.
Spacing appears generous enough for large settings, but the dark color and slanted rhythm create a strong horizontal flow that dominates the line. The design maintains a consistent oblique angle across caps, lowercase, and numerals, producing a unified, emphatic texture in paragraphs and slogans.