Script Hoho 2 is a very bold, normal width, low contrast, italic, short x-height font.
Keywords: branding, packaging, posters, headlines, logos, retro, friendly, playful, casual, sweet, display impact, hand-lettered feel, nostalgic tone, approachability, rounded, brushed, bouncy, soft, looping.
A heavy, rounded script with a consistent, brush-like stroke and gently tapered terminals. The letterforms lean forward with a bouncy rhythm, using generous curves, bulbous joins, and occasional looped counters in capitals. Lowercase shapes are compact with a modest x-height and smooth, continuous connections implied by entry/exit strokes, while spacing stays open enough to keep the dense weight readable in short lines. Numerals follow the same soft, handwritten logic with simplified, slightly slanted forms.
Best suited to branding and packaging that needs a warm, nostalgic script flavor, as well as posters, headlines, and logo wordmarks where the bold curves can carry personality. It works particularly well in short phrases and prominent callouts where the rounded brush forms can be appreciated without crowding.
The overall tone feels upbeat and approachable, with a mid-century sign-painting and soda-shop friendliness. Its chunky curves and lively slant give it a cheerful, informal voice that reads as personable rather than formal.
The design appears intended to capture a bold, hand-lettered brush script look that prioritizes charm and impact over formality. Its proportions and soft terminals aim to deliver a friendly display voice reminiscent of vintage advertising and storefront lettering.
Capitals show the most personality, featuring broad swells and decorative inner strokes that create a stamped, emblem-like presence at display sizes. The stroke endings remain rounded throughout, helping the type maintain a soft texture even when set tightly.