Sans Normal Kuloy 5 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Gogh' by Type Forward and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, advertising, sporty, confident, modern, energetic, friendly, impact, momentum, clarity, display, modernity, oblique, geometric, rounded, open apertures, compact.
A heavy, oblique sans with smooth, rounded curves and a clean geometric construction. Strokes are consistently thick with little visible modulation, and terminals are plain and sheared by the slant, giving a crisp, forward-leaning rhythm. Counters are generally open and circular (notably in O, o, and 8), while joins in letters like n, m, and h stay sturdy and compact. Overall spacing and proportions read balanced, with straightforward, contemporary shapes and a firm, high-impact color on the page.
Best suited to headlines, short slogans, and prominent UI or packaging moments where a strong, forward-leaning voice helps signal action. It can work well for branding systems that want a modern, sporty tone, as well as promotional materials like posters, ads, and event graphics. In longer passages it will be most comfortable at larger sizes with generous line spacing due to its heavy, compact texture.
The slanted posture and dense weight create a sense of motion and assertiveness, suggesting speed and momentum. Its rounded geometry keeps the tone approachable rather than aggressive, making it feel contemporary and upbeat. The overall impression is energetic and promotional, suited to attention-grabbing messaging.
The design appears intended to deliver a modern, energetic oblique sans that stays friendly through rounded geometry while maintaining strong impact. It prioritizes bold presence, quick recognition, and a cohesive, contemporary texture for display-oriented typography.
Uppercase forms are sturdy and simplified, with diagonals (A, V, W, X) reading cleanly at display sizes. Lowercase shows a compact, workmanlike texture with a single-storey a and g, and a short, practical r that supports tight word shapes. Numerals are clear and punchy, with rounded forms that visually align well with the letters.