Sans Normal Ladep 1 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mustica Pro' by Alifinart Studio, 'Dikta Neue' by Atasi Studio, 'AG Royal' by Berthold, 'Normaliq' by Differentialtype, 'Syabil' by Eko Bimantara, 'Passenger Sans' by Indian Type Foundry, 'Bonga Sans' by Roughlines ID, 'TT Norms Pro' by TypeType, and 'Scatio' by Wahyu and Sani Co. (names referenced only for comparison).
Keywords: headlines, posters, sports branding, advertising, packaging, sporty, assertive, modern, energetic, confident, impact, motion, bold branding, display clarity, modern utility, oblique, compact, rounded, punchy, smooth.
A heavy, oblique sans with compact proportions and strongly rounded geometry. Strokes are broadly uniform, with large counters and softened joins that keep forms smooth even at very heavy weights. Curves are full and circular (notably in O, Q, 8, 9), while diagonals and terminals are clean and clipped, giving the face a brisk, forward-leaning rhythm. Spacing is relatively tight for such a bold style, producing a dense, high-impact texture in words and lines of text.
Best suited for headlines and short bursts of copy where bold emphasis and motion are desired—posters, sports and fitness branding, retail advertising, and punchy packaging callouts. It can also work for large-scale wayfinding or event graphics when used with generous line spacing to avoid a too-dense block of text.
The overall tone is energetic and forceful, with a sporty, promotional feel. Its slanted stance and substantial weight convey motion and urgency, while the rounded construction keeps it friendly rather than aggressive.
The design appears intended to deliver maximum impact with a streamlined, contemporary sans structure, using an oblique posture and rounded, low-detail forms to project speed, confidence, and clarity at display sizes.
In running text the large, dark shapes create a strong headline color and a consistent, unified silhouette. The numerals are robust and highly graphic, matching the uppercase weight and maintaining clear differentiation between rounded forms.