Sans Normal Ihmiw 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Grift' and 'Noche' by 38-lineart; 'Oktah', 'Oktah Neue', and 'Oktah Round' by Groteskly Yours; and 'Grava' by Positype (names referenced only for comparison).
Keywords: branding, packaging, headlines, ui, posters, friendly, playful, modern, approachable, clean, soften modernism, increase approachability, everyday legibility, brand friendliness, rounded, soft corners, monoline, geometric, bubbly.
A rounded, monoline sans with soft terminals and generously curved joins throughout. Bowls are near-circular and counters are open and even, giving the design a smooth, low-friction texture in text. The uppercase shows simple, geometric construction with softened corners, while the lowercase leans more casual with single-storey forms (notably a and g) and a compact, sturdy rhythm. Figures are rounded and heavy-set, with clearly differentiated shapes and consistent stroke behavior across letters and numerals.
Well suited to brand identities, packaging, and promotional headlines that benefit from a friendly, rounded voice. It also works in UI labels, app onboarding, and short-form copy where clear shapes and soft geometry help readability and tone. Best used from medium text sizes upward, where the rounded details and even rhythm stay crisp and distinctive.
The overall tone is friendly and contemporary, with a mild playful warmth created by rounded corners and buoyant curves. It reads as approachable and informal without becoming quirky, making it feel suited to upbeat, people-centered communication.
The font appears designed to deliver a clean geometric base with softened edges, balancing modern simplicity with an inviting personality. Its consistent curves and rounded terminals suggest an intention to feel approachable and contemporary while staying broadly legible across common display and interface contexts.
The design maintains a consistent softness across straight stems and diagonals, keeping contrast minimal and edges never sharp. Apertures in letters like C, S, and e remain open at display sizes, and the punctuation and dots appear round and prominent, reinforcing the cohesive rounded theme.