Sans Normal Oskoz 7 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'Myriad' by Adobe, 'Neue Frutiger Georgian' and 'Neue Frutiger Vietnamese' by Linotype, 'Akwe Pro' by ROHH, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, modern, approachable, playful, impact, approachability, clarity, modernity, round, geometric, smooth, clean, sturdy.
A heavy, rounded sans with smooth, continuous curves and minimal stroke modulation. Bowls and counters tend toward near-circular shapes, while joins are clean and sturdy, giving the letterforms a compact, solid silhouette. Terminals are mostly blunt and squared-off rather than tapered, and the overall rhythm is even, with generous interior spaces that help preserve clarity at large sizes.
Best suited to headlines and display settings where its thick, rounded forms can project clearly and maintain personality. It can work well for branding systems, packaging, and signage that benefit from a friendly, modern voice and strong visual impact.
The tone reads upbeat and contemporary, balancing a friendly softness from the rounded geometry with a confident, poster-like weight. It feels approachable and slightly playful, suited to messaging that wants to be bold without becoming aggressive.
The design appears intended as a versatile, high-impact rounded sans that prioritizes clean geometry and consistent weight for clear, contemporary communication. Its softened shapes suggest an aim toward approachability while retaining a sturdy, confident presence.
The numerals echo the same rounded construction, with clear, open forms and a consistent visual color across lines of text. In the sample paragraph, the type maintains strong presence and legibility, with smooth curves and stable verticals creating a calm, straightforward texture.