Sans Normal Borig 1 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Caldina' by Artegra, 'Innova' by Durotype, 'Panton Rust' by Fontfabric, 'Sebino Soft' by Nine Font, and 'Mundial Narrow' by TipoType (names referenced only for comparison).
Keywords: headlines, branding, packaging, posters, signage, friendly, modern, approachable, playful, confident, approachability, high impact, modern clarity, friendly branding, rounded, soft terminals, geometric, clean, open counters.
A rounded, heavy sans with smooth curves and softened terminals throughout. Strokes are consistently thick with minimal modulation, producing sturdy, high-ink letterforms and a steady texture in text. Round characters (C, O, G, e, o) lean geometric with broad curves and open apertures, while joins and diagonals (K, M, N, V, W, X) are simplified and clean. The lowercase is compact and readable with single-storey a and g, a short-armed r, and a gently curved descender on y; numerals are full and rounded, with a particularly circular 0 and a softly shaped 2 and 3.
Well suited to headlines, brand marks, packaging, and promotional graphics where a friendly, contemporary presence is needed. Its dense, rounded forms also work well for short UI labels or signage where strong visibility and a welcoming tone are priorities.
The overall tone is warm and contemporary, pairing confident weight with friendly, rounded detailing. It reads as informal but polished, giving text a welcoming, slightly playful voice without becoming novelty.
The design appears intended to deliver a modern geometric sans feel while softening it with rounded terminals and simplified joins, creating a sturdy, approachable voice for display-led typography.
In the sample text, the font holds together as a solid block with even rhythm and clear word shapes. The large, rounded bowls and generous curves keep counters open at display sizes, while the heavy strokes create strong emphasis and high visibility for headings and short statements.