Slab Contrasted Pimo 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Adagio Slab' by Machalski and 'Rogliano' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, editorial, sturdy, friendly, vintage, assertive, impact, readability, nostalgia, brand voice, print feel, slab serifs, bracketed serifs, soft corners, ink-trap feel, ball terminals.
A heavy, slab-serif design with broad, blocky forms and gently bracketed serifs that read as supportive rather than sharp. Strokes are largely uniform, with subtle modulation and softened joins that give the counters a slightly rounded, inked-in look. The uppercase has compact, sturdy proportions and strong horizontals, while the lowercase shows robust bowls and pronounced terminals, including a single-storey “a” and a lively “g” with a rounded ear. Numerals are wide and weighty, matching the letters’ dense color and confident presence.
Best suited to headlines and short blocks where a strong, readable slab presence is needed—posters, covers, packaging, and brand marks. It can also work for editorial subheads or pull quotes where a dense, print-like color and sturdy serif structure help anchor the layout.
The overall tone is solid and dependable with a warm, slightly nostalgic flavor—like display type pulled from mid-century print or sturdy packaging. Its heft feels emphatic and welcoming rather than severe, making it suitable for attention-getting headlines that still want an approachable voice.
The design appears aimed at delivering maximum impact with a classic slab-serif foundation, balancing bold presence with friendly, softened details for versatile display use.
In text settings the rhythm stays even and dark, with slab serifs creating clear word shapes and a strong baseline. The design’s softened detailing keeps the boldness from feeling mechanical, and the punctuation and diacritics shown maintain the same chunky, confident texture as the letters.