Sans Normal Bomag 3 is a regular weight, wide, low contrast, upright, normal x-height font visually similar to 'Neurial Arabic' by Indian Type Foundry, 'Goga' by Narrow Type, 'Dortmund' and 'Identidad' by Punchform, and 'Eloquia' by Typekiln (names referenced only for comparison).
Keywords: ui text, signage, branding, editorial, presentations, clean, modern, neutral, friendly, clarity, versatility, neutrality, modern utility, rounded, open apertures, geometric, monoline, high legibility.
A clean sans with rounded, geometric construction and a steady, even stroke. Curves are smooth and near-circular in letters like O/C/G, while straight stems and horizontals stay crisp and unmodulated. Counters are open and generously sized, terminals are mostly blunt, and joins read cleanly without calligraphic flare. The overall rhythm is orderly and consistent, with simple forms and clear differentiation across capitals, lowercase, and numerals.
It suits interfaces, product UI, and wayfinding where clean shapes and open counters support fast scanning. The controlled geometry also works well for contemporary branding and straightforward editorial or presentation typography, especially in headlines and short passages that benefit from a crisp, modern voice.
The tone is modern and matter-of-fact, with a mild friendliness coming from its rounded shapes and open forms. It feels contemporary and utilitarian rather than expressive, projecting clarity and approachability without drawing attention to itself.
The design appears intended as a dependable, general-purpose sans that prioritizes clarity, neutral tone, and consistent geometry. Its rounded construction and open forms suggest an emphasis on legibility and modern versatility across both display and text contexts.
The sample text shows strong readability at larger sizes, with ample internal space and straightforward letterforms. Numerals appear clear and evenly proportioned, supporting information-heavy settings where quick recognition matters.