Sans Normal Onmar 13 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'DIN Mittel EF' by Elsner+Flake, 'Grillmaster' by FontMesa, 'Supria Sans Condensed' by HVD Fonts, and 'Aago' and 'Air Superfamily' by Positype (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, pragmatic, friendly, clarity, impact, modernity, versatility, brand voice, geometric, rounded, compact, high-impact, even rhythm.
A heavy, geometric sans with smooth round counters and largely uniform stroke weight. Curves are drawn with clean circular/elliptical logic, while joins and terminals stay simple and squared-off, giving the forms a compact, sturdy feel. Proportions are fairly broad and stable in the caps, with straightforward verticals and restrained diagonals; spacing reads even and the overall texture is dark and consistent in paragraphs. Numerals are similarly solid and rounded, designed to hold their shape at large sizes without delicate details.
This font performs best in display contexts such as headlines, posters, and brand marks where strong typographic presence is needed. It also suits signage and packaging that benefit from compact, highly legible letterforms and a modern geometric voice. In longer text it will read clearly but with a noticeably dense, attention-grabbing color.
The tone is modern and assertive with a straightforward, no-nonsense presence. Its rounded geometry keeps it approachable, but the dense weight and steady rhythm communicate confidence and emphasis. Overall it feels suited to contemporary branding and clear, direct messaging rather than ornate or expressive typography.
The design appears intended as a contemporary geometric sans that prioritizes clarity and impact through simple construction, rounded forms, and a uniform stroke approach. It aims to deliver a dependable, modern look that stays legible and visually consistent across mixed-case copy and numerals.
The design favors large interior counters where possible (notably in rounded letters), helping preserve clarity despite the heavy color. Curved characters maintain a smooth, continuous contour, and the typeface keeps a consistent, utilitarian construction across uppercase, lowercase, and figures.