Sans Normal Atgew 2 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric (names referenced only for comparison).
Keywords: ui, branding, editorial, signage, packaging, modern, clean, neutral, friendly, functional, versatility, clarity, modernity, approachability, geometric, rounded, monoline, open apertures, straight terminals.
This sans serif presents a predominantly geometric construction with rounded bowls and smooth circular curves paired with straight, even strokes. Curves are clean and continuous, with generous counters and open apertures that keep letters like c, e, and s readable. Terminals are mostly straight and unembellished, and the overall spacing and rhythm feel even and calm in text. Uppercase forms are simple and stable, while lowercase includes familiar, contemporary shapes such as a single-storey “a” and a single-storey “g,” contributing to a streamlined appearance. Numerals follow the same rounded, monoline logic, with clear, open shapes and consistent stroke weight.
Well-suited to user interfaces and product typography where clarity and an unobtrusive tone are important. It also works for modern branding systems, editorial pull quotes and headings, and straightforward signage where clean geometric letterforms help maintain legibility at distance.
The tone is contemporary and approachable, with a neutral voice that avoids overt stylistic quirks. Its rounded geometry lends a friendly, non-aggressive feel, while the restrained detailing keeps it professional and broadly usable.
The design appears intended as a versatile, contemporary sans with geometric influences—aiming for a clean, friendly texture that stays readable across both display-sized text and longer passages.
In the sample text, the font maintains clarity at larger paragraph sizes with smooth curves and balanced spacing. Round letters (o, e, c) feel especially uniform, and diagonals (v, w, y) read crisp without introducing sharp contrast, supporting a consistent, polished texture.