Sans Normal Verat 11 is a regular weight, normal width, low contrast, italic, short x-height font visually similar to 'Futura EF' by Elsner+Flake; 'Futura Now' by Monotype; 'Futura ND', 'Futura ND Alternate', and 'Futura Next' by Neufville Digital; 'Futura PT' by ParaType; 'Futura TS' by TypeShop Collection; and 'Futura Round' by URW Type Foundry (names referenced only for comparison).
Keywords: ui text, app labels, packaging, posters, social graphics, friendly, informal, modern, airy, approachable, approachability, clarity, casual tone, modern branding, everyday text, monoline, rounded, humanist, oblique, open counters.
A slanted, monoline sans with rounded joins and softly tapered terminals. Curves are drawn with smooth, near-circular bowls and open apertures, giving letters a clear, breathable interior space. Proportions feel compact in the lowercase, with relatively short extenders and a modest x-height, while capitals remain clean and simple with gently rounded geometry. The italic angle is consistent across the set, and widths vary naturally by character, creating an easy, conversational rhythm rather than a strictly engineered texture.
This style works well for user interfaces, short-form text, and labeling where a friendly tone is desired, especially at small-to-medium sizes. It also suits packaging, casual editorial callouts, and marketing or social graphics where a modern, approachable voice helps readability and brand warmth.
The overall tone is casual and friendly, with a light, upbeat presence. Its rounded forms and gentle slant give it a personable, handwritten-adjacent feel without becoming script-like. It reads as contemporary and approachable—more relaxed than corporate, but still tidy and coherent.
The font appears intended to provide a contemporary italic sans that feels human and easygoing while staying clean and legible. Its rounded geometry and consistent slant suggest a design aimed at approachable communication and everyday typography rather than high-formality settings.
The design maintains a consistent stroke thickness across straight and curved segments, emphasizing clarity over drama. Circular characters (like O/0) feel especially smooth and even, and the numerals share the same soft, slightly playful construction as the letters, helping mixed text and figures sit together comfortably.